The challenge of making our roads safe
Every year, 1.2 million people are killed and another 50 million injured in traffic accidents, which are the leading cause of death among young people. Governments, international organizations and businesses must step up their efforts to make roads safer for everyone, and run awareness-raising and training programs for all road users.
Awareness-building campaigns
Michelin committed to the European Road Safety Charter in 2004 and is helping to improve road safety by conducting road safety awareness-building and training campaigns for road users. To date, Michelin has focused its efforts on 15 European countries, as well as working in Africa, America and Asia. After India, the Group ran campaigns for young people and newly-licensed drivers in the United States and Brazil in 2014, before shifting its focus to China in 2015.
The Group is involved either directly or in collaboration with international bodies.
EVERYDAY INNOVATION
Michelin PILOT STREET 2
Excellent performance on both wet and dry roads for everyday use
Michelin ROAD 6
Legendary performance... improved! (1,2)
Michelin ROAD 6 GT
LEGENDARY PERFORMANCE… IMPROVED! (1,2)
Michelin ROAD 5
Maximum confidence in wet and dry conditions mile After mile
Michelin SCORCHER ADVENTURE
The custom-designed Michelin Scorcher Adventure tire has been selected to equip the first Harley-Davidson® adventure touring motorcycle
Michelin SCORCHER SPORT
The original equipment tire co-developed and co-branded with Harley-Davidson, is designed to enhance the ride and handling performance of Harley-Davidson’s new high-performance motorcycles
Michelin SCORCHER 21
A unique combination of traditional cruiser look, agility and wet grip for the Harley-Davidson® Street Rod™ model
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