WE RACE FOR CHANGE

Motorsport, an accelerator of innovation
#WeRaceForChange

WHY WE GO RACING?

Over the decades, we are proud to have globally demonstrated the performance of our racing tires. Today, the nature of motorsport has changed, however.

The colossal challenge we face is to develop All Sustainable mass-market tires whose design and production have a limited impact on the Earth's resources, biodiversity and CO₂ emissions, without detracting from the performance that has made the MICHELIN brand a success.

More than ever, motor racing serves as an invaluable accelerator of technological innovation. The extreme conditions that are inherent in motorsport provide us with an opportunity to innovate, experiment in record time, learn, create new solutions and accelerate the development of sustainable solutions that are of benefit to everyone.

Demountable tire

1923: The winner of the inaugural Le Mans 24 Hours was a Chenard & Walcker fitted with MICHELIN tires. It completed the race at an average speed of 57mph. Removable tires revolutionised mobility by combining resilience, long life, comfort and user-friendliness.

Radial tire

1951: Patented in 1946 and marketed from 1949, MICHELIN X tires featured a revolutionary radial carcass incorporating metal belts for long-lasting safety, comfort and fuel economy. A Lancia B20 GT won its class on radial tires at the 1951 Le Mans 24 Hours.

Slick tire

1967: Michelin was the first to race slick tires at Le Mans. Their entirely smooth, pattern-free tread provided superior grip in dry conditions. Slicks made an immediate impact, with the Alpine A210 completing a lap in under four minutes for the first time in its class before going on to win the P1.6 classification.

High performance tire

1978: The Renault-Alpine A442B's victory at Le Mans in 1978 equipped with high-performance MICHELIN radial tires underlined the technology's extraordinary value. The result was followed by success in Formula 1, providing additional evidence of the superiority of radial tires and contributing to the technology becoming the industry norm worldwide.

1923 - 2023: Repeated innovations in favour of long-lasting performance

Technological developments like the progress made in power-plant technology, from petrol and diesel engines to hybrid power units, the introduction of disc brakes and increasingly sophisticated aerodynamics all posed fresh challenges for tires. They needed to adapt to bigger constraints, including higher power outputs, loads and torque, while at the same time providing superior efficiency. Michelin’s winning record at Le Mans has matched the incredible revolution the race has seen in terms of performance. In the last 10 years alone, it has helped the headlining LMP1 prototypes to complete up to 466 miles on a single set of tires at an average speed of 149mph. That’s equivalent to the more than the distance covered by two Formula 1 grands prix!

The centenary Le Mans 24 Hours will be no exception with regard to Michelin innovations:

The latest MICHELIN Pilot Sport Endurance Slicks and Wets conceived for today's exciting Hypercar prototypes were designed entirely virtually using simulator technology. The process has now been extended to the development of mass-market tires, resulting in significant resource and CO₂ emissions savings.
This year, we will be unveiling a racing tire that contains 63% sustainable materials (bio-based renewable or recycled materials) for GreenGT's hydrogen prototype and the all-electric Porsche 718 Cayman GT4 ePerformance. This achievement was made possible thanks to our knowledge of sustainable materials in the context of tires, with no detriment to either their performance or overall environmental impact.

OUR TiRES ARE DESIGNED TO WIN

We are the tire manufacturer with the most victories in the Major FIA and FIM World championships over the last 50 years

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IT’S ESSENTIAL TO EXTEND THE LIFESPAN OF TIRES

At Michelin, we’ve always made it our mission to make tires that perform and remain safe, in spite of the distance travelled.

BETTER MOBILITY MEANS MORE SUSTAINABLE PRODUCTS

Michelin has always been committed to reducing tire waste by crafting products that maintain high performance up until their legal limit, but now we’re going a step further: producing long-lasting tires with more sustainable materials.

MICHELIN, AT THE FOREFRONT OF ELECTRIC MOBILITY

Since its beginnings, Michelin has innovated for a better life in motion, developing solutions to accompany the major developments of the mobility industry.

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(1) Michelin considers sustainable materials to be either recycled materials or bio-sourced materials renewable on the timescale of a human life, and which do not compete with the food sector. Michelin does not consider natural materials which are non-renewable on the timescale of a human life to be sustainable - such as oil. As such, some materials, although of natural mineral origin, such as silica, are not taken into account in the Michelin definition of a “sustainable material”. Recycled materials are the raw materials generated by any recycling operation by which industrial or post-consumption waste is reprocessed into products, materials, or substances. Energy reuse and the reprocessing of materials for use as energy are excluded. (Based on the definition of the European Directive for Waste).

Copyrights: MICHELIN, F. LE FLOCH / DPPI, F. FLAMAND / DPPI, F. GOODEN, T. GROMIK, C. MARIN, C. SAULNIER / DPPI, DPPI /MICHELIN, L’Equipe/Presse Sports, SIPA / MICHELIN

¹Your card is a prepaid Mastercard^® that can be used anywhere that Mastercard^® is accepted, including mail order, online, telephone and point of sale retail merchants, subject to the terms of this Agreement. The funds loaded onto the Card by Group O (“Program Sponsor”) and the balance on the card are not a deposit, and they do not establish a separate individual deposit account at Peoples Trust or any other Canadian financial institution. You will not receive interest on the balance nor on any funds loaded onto the card by the Program Sponsor.

WE RACE FOR CHANGE

WHY WE GO RACING?

Motorsport, an accelerator of innovation #WeRaceForChange