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Motion for life- Performance Made to Last

PERformance made to last

Motion For Life, Michelin - Performance Made to Last 15s

IT’S ESSENTIAL TO EXTEND THE LIFESPAN OF TIRES

At Michelin, we’ve always made it our mission to make tires that perform and remain safe, in spite of the distance travelled. A guiding principle that we apply to all of our tires: for cars, bikes, motorcycles, trucks, planes, etc.

 MICHELIN HAS BEEN FIGHTING TO MAKE TESTING WORN TIRES THE NORM
Michelin has long been committed to make performance tests on worn tires compulsory. Because life happens on worn tires, we are continuously working to make our tires perform throughout their entire life span.

CHECK OUT OUR OTHER MICHELIN SOLUTIONS FOR A BETTER LIFE IN MOTION

Motion for life Electric Vehicles

With electric mobility on the rise, Michelin develops tires that increase the battery range of vehicles.

ELECTRIC VEHICLES
Motion for life - Recycling

Michelin is investing in recycling to repurpose waste into tires.

RECYCLING
Motion for life - Aircraft

Michelin equips one out of three commercial aircraft in the world and ensures the safety of millions of passengers.

AIRCRAFT
brand mission environment

Michelin design process aims to continually reduce the carbon footprint of our tires, from when they’re produced to when you’re driving on them.

ENVIRONMENT
mfl block

DISCOVER WHAT'S BEHIND
MICHELIN'S MOTION FOR LIFE

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