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brand mission performance made to last

PERformance made to last

Motion For Life, Michelin - Performance Made to Last 15s

IT’S ESSENTIAL TO EXTEND THE LIFESPAN OF TIRES

At Michelin, we’ve always made it our mission to make tires that perform and remain safe, in spite of the distance travelled. A guiding principle that we apply to all of our tires: for cars, bikes, motorcycles, trucks, planes, etc.

 MICHELIN HAS BEEN FIGHTING TO MAKE TESTING WORN TIRES THE NORM
Michelin has long been committed to make performance tests on worn tires compulsory. Because life happens on worn tires, we are continuously working to make our tires perform throughout their entire life span.

CHECK OUT OUR OTHER MICHELIN SOLUTIONS FOR A BETTER LIFE IN MOTION

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