Why it is important?
It ensures your safety
Your tires are the only point of contact that your vehicle has with the road – they need to be in good working condition at all times to ensure your safety.
To avoid any problems, follow these important care tips:
Inspect your tire:
You may not always notice if one of your tires has been damaged. Inspect your tires regularly for wear and any damage to avoid any sudden problems. Also, have a professional inspect your tires every year.
Check the air pressure:
Driving with incorrect tire pressures can affect a vehicle’s handling and braking, particularly in wet conditions, and can seriously compromise your safety. Driving on severely under-inflated tires can cause heat build-up and eventually a premature failure. Check your tire pressure monthly and before every long trip.
Respect the load capacity:
Do not exceed the load capacity relative to the tire’s load index. Tires loaded beyond their maximum loads can build up excessive heat that may result in sudden tire destruction.
Driving at high speed* can damage your tire:
At greater speeds, tires have greater a chance of being damaged by road hazards or heat build-up. High speeds can also contribute to a rapid air loss or even a sudden tire explosion, which can cause the loss of control of the vehicle.
Use your spare tire!
If you see any damage to a tire or wheel, replace it with your spare tire and have your tire checked by a professional.
*Exceeding the safe, legal speed limit is neither recommended nor endorsed.
It will help me save
Checking tire air pressure, and regular tire maintenance such as rotation, alignment and inspections can help you save money
It can extend the life of your tires so you don’t have to buy as often
Simple things like checking your tires’ pressure to make sure that they are properly inflated can make a real difference in how long your tires last. Under or over-inflated tires don’t wear evenly and won’t last as long. For example, a tire that is consistently 20% under- inflated can last 20% less. That means a tire that should normally last 60,000 miles would be worn out by 48,000 miles. Also, since the front and rear axles and right and left sides of your car wear down your tires differently, rotating your tires regularly between the different positions will ensure they wear evenly and last longer.
It can save you money on fuel
Under-inflated tires are one of the biggest causes of using excess fuel.
Under-inflated tires have higher rolling resistance, which means it takes more effort from the engine to move your vehicle.
Tire Registration
Make sure your tires are registered to receive direct notification in the event of a safety-related recall.
FAQ
Read our Frequently Asked Questions.
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Because tires are the foundation of every safety system on your vehicle. ABS, ESC, and traction control all rely on tires that can actually grip the road. A properly maintained tire—correctly inflated, with adequate tread, and evenly worn—delivers that grip. A neglected tire compromises it. The consequences can be severe: increased stopping distances in wet or icy conditions, loss of control in emergency manoeuvres, or a blowout at highway speed. In Canada's climate, where you can encounter black ice, slush, and standing water in the same week, tire safety is not optional.
Yes, meaningfully. Properly inflated tires improve fuel economy by up to 3%. Regular rotation can extend tire life by 20–30%, delaying a $1,000+ replacement set. Catching an alignment issue early costs $80–150 to fix and can save thousands in premature tire wear. The cost of routine maintenance is a fraction of the cost of replacing tires early or dealing with the consequences of a preventable blowout.






