Published on February 4, 2025, Michelin announced its partnership with Romain Bardet, a leading figure in French cycling. The collaboration feels natural: both the rider and the brand share the same roots in Auvergne and the same desire to win.
Romain Bardet to serve as Michelin’s strategic Gravel ambassador
The rider, who has ended his professional road cycling career, is now fully dedicated to gravel competitions. He will be using tires already available in the MICHELIN range, such as the MICHELIN Power Gravel Competition Line, with a clear goal: aiming for podium finishes in the UCI Gravel World Series. At 35 years old, the climber from Auvergne claimed victory last January with his new team, Factor Racing, at the RADL GRVL in Australia a 127 km race completed in 3 hours and 30 minutes. He immediately demonstrated his full potential in this type of event.
Driving innovation in the Gravel segment
Starting in 2027, he will directly contribute to the development of future gravel tire ranges. This input will be highly valuable for Michelin’s technical teams, helping them design new products based on realworld situations encountered across various terrains, race contexts, and types of courses.
Romain Bardet Key Results and Achievements
2nd in the Tour de France 2016 and 3rd in 2018
Winner of 4 Tour de France stages (2015, 2016, 2018, and 2024)
King of the Mountains at the Tour de France in 2019
Road World Championship silver medallist in 2018
Double winner of UCI Gravel World Cup rounds in 2025
Photo credits: © Factor Racing / © Michelin