MICHELIN, A MAIN PARTNER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Embrace new limits!

As a pioneer in cycling , Michelin is committed to helping mountain bike riders reach their full potential.

Michelin has a strong heritage in cycling and created the first modern bicycle tyre in 1891. For over 130 years, the brand has continued to be a mobility pioneer, building an impressive global reputation for quality, innovation, and performance. After achieving great success as a long-time technical partner in motorsport, Michelin is bringing its expertise back to mountain biking, where it already offers a complete range of tyres developed with the latest technology.

During the WHOOP UCI Mountain Bike World Series, several former UCI World Cup podium finishers are competing with Michelin tyres, including stars such as Mathis Azzaro (Cross-Country), Benoît Coulanges (Downhill), and Eleonora Farina (Downhill).

The new partnership between Michelin and the WHOOP UCI Mountain Bike World Series aligns perfectly with the Union Cycliste Internationale’s (UCI) mission—outlined in its Sustainability Policy and Climate Action Charter—to make cycling one of the world’s most sustainable sports. In 2019, Michelin reinforced its “all-sustainable” approach, striving for the best balance between human, environmental, and economic priorities. Cycling plays a key role in achieving this balance by offering an eco-friendly and affordable mode of transportation that also benefits the health and well-being of communities.

Additionally, event promoter and organiser WBD Sports recently achieved ISO20121 certification for its commitment to sustainable event management. This certification recognises the structured framework that integrates sustainability into their event management practices.

Thanks to a groundbreaking long-term partnership between WBD Sports and the UCI in 2023, all major mountain bike formats were unified under a single brand for the first time, forming the UCI Mountain Bike World Series. Last year was the first season WBD Sports took full control of the global broadcast, promotion, and organisation of the Series, with its coverage reaching more fans than ever before.

Warner Bros. Discovery (WBD) Sports Europe represents WBD’s portfolio of sports brands, channels, and platforms in Europe. It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in 20 languages across all platforms where consumers are spending time: free-to-air TV, pay-tv, streaming, online and social. WBD Sports Europe includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and TNT Sports in the UK and Ireland, as well sports programming and content on WBD’s free-to-air TV networks and streaming on discovery+ and HBO Max from Spring 2024 in an initial 22 markets. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours, more than 600 cycling broadcasts per year, the UCI Track Champions League, the UCI Mountain Bike World Series; the PGA TOUR year-round in some markets; The Ocean Race; the Snooker World Tour; the ABB FIA Formula E World Championship; the FIM Speedway GP, Speedway of Nations and Speedway World Cup; and every major winter sports World Championship and World Cup event. WBD Sports Europe completes a full 360° offer with its Events management and promotion division, which oversees 35+ events across four global championships each year and has achieved the ISO20121 certification for sustainability of event management practices.

Founded on April 14, 1900, in Paris, France, the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms and for all people: as a competitive sport, a healthy recreational activity, a means of transport, and just for fun. The UCI manages and promotes the 11 cycling disciplines of road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials, indoor cycling, cycling esports, gravel, and snow bike. Five of these are featured on the Olympic Games programme (road, track, mountain bike, BMX Racing and BMX Freestyle), two in the Paralympic Games (road and track), and four in the Youth Olympic Games (road, mountain bike, BMX Racing and BMX Freestyle).

Visit www.uci.org