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Michelin Implements Price Increase Across Passenger Brands and Commercial Offers in North American Market

LAVAL, QC, May 17, 2021 — Michelin North America, Inc., has announced price increases up to 6 per cent on select MICHELIN®, BFGOODRICH® and UNIROYAL® passenger and light truck replacement tires, as well as up to 13 per cent on both on- and off-road commercial tire offers due to market dynamics. This increase will be effective on July 1 in Canada and the United States.

Price changes may vary across specific products within each brand portfolio. Details will be presented directly to dealers, fleets, end-users and commercial equipment manufacturers by June 1, with additional questions addressed directly through account managers.


About Michelin North America
Michelin, the leading mobility company, is dedicated to enhancing its customers’ mobility, and sustainably; designing and distributing the most innovative tires, services and solutions for its customers’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America ( has more than 21,400 employees and operates 19 major manufacturing plants, which includes 4,000 people in its three plants in Nova Scotia, its office based in Laval, Quebec, and its Canadian subsidiaries.

For more information, contact:
Katie Duffy
Email: |     

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