MICHELIN® Premier Family of Tires

Stay safe whenever it matters most.

When what’s riding on your tires matters most, you can always count on MICHELIN®
tires. Watch the TV spot to see why.

STOPPING DISTANCE MATTERS.

Half-worn MICHELIN® Premier tires stop shorter on wet roads than leading
competitor’s brand-new tires.*

COMFORT MATTERS.

The MICHELIN® Premier tire features a smoother ride, with reduced vibration and
road noise.

SAFETY MATTERS.

The MICHELIN® Premier tire is engineered to safely deliver you and your family
wherever you’re going, every time.

MICHELIN® PREMIER TIRES

TIRES WEAR DOWN. BRAKING PERFORMANCE SHOULD NOT.

Even as they wear, MICHELIN® tires are built to maintain wet braking performance throughout the life of the tires[1] — because performance shouldn’t depend solely on the depth of your tread

MICHELIN® PREMIER A/S

Make the stop

Be ready for the unexpected with our revolutionary EverGrip Technology. It helps provide exceptional grip for confident braking and everyday control. And even when worn, Premier A/S tires stop shorter than leading competitors’ new tires.[2]

Drop weather worries

Get there no matter the weather thanks to our EverGrip Technology. Expanding and emerging rain grooves help you maintain traction as your tires wear down, while extreme amounts of silica and sunflower oil help provide extra wet and cold-weather[†] grip.

Opt for luxury

On the drive over, enjoy a smooth and quiet ride. Our Comfort Control Technology helps ensure a luxurious ride while minimizing road noise.

MICHELIN® PREMIER LTX

Make the stop

Be ready for the unexpected with our revolutionary EverGrip Technology. It helps provide exceptional grip for confident braking and everyday control. And even when worn, Premier LTX tires stop shorter than leading competitors’ new tires.[3]

Drop weather worries

Be ready for the unexpected with our revolutionary EverGrip Technology. It helps provide exceptional grip for confident braking and everyday control. And even when worn, Premier A/S tires stop shorter than leading competitors’ new tires.[2]

Less hydroplaning, less stress.

Silica in the tread compound provides exceptional wet grip for everyday handling, so you can drive in wet conditions with confidence, even as your tires wear.

All MICHELIN® passenger and light truck tires are backed by the Michelin Promise Plan Technology.
It helps provide exceptional grip for confident braking and everyday control.

30-Day Satisfaction Guarantee[4] / 3-Year Flat Tire Changing Assistance[5] / Limited Mileage Warranty[6]

[*] Based on internal wet braking test results from 60 and 80 km/h versus Goodyear® Assurance® TripleTred A/S tires in sizes 235/55R17 (99H) and P215/60R16 (94V), Bridgestone® Turanza Serenity Plus tires in size 215/60R16 (95V); using MICHELIN® Premier A/S tires in sizes 235/55R17 (99H) and 215/60R16 (95V) buffed to 5/32" of tread. Actual on-road results may vary.
Based on internal wet braking tests from 80 km/h vs. Goodyear® Assurance® CS TripleTred All-Season and Continental® CrossContact LX20 tires in size 255/55R18 (109H); using the MICHELIN® Premier LTX tire in size 255/55R18 (109H) buffed to 5/32” of tread. Actual on-road results may vary.

[1] Michelin still maintains a 10-year tire service technical bulletin. This statement assumes normal tire operation and maintenance, and does not take into account unforeseen circumstances which may result in early tire removal.

[2] Based on internal wet braking test results from 60 and 80 km/h versus Goodyear® Assurance® TripleTred A/S tires in sizes 235/55R17 (99H) and P215/60R16 (94V), Bridgestone® Turanza Serenity Plus tires in size 215/60R16 (95V); using MICHELIN® Premier A/S tires in sizes 235/55R17 (99H) and 215/60R16 (95V) buffed to 5/32" of tread. Actual on-road results may vary.

[3] Based on internal wet braking tests from 80 km/h vs. Goodyear® Assurance® CS TripleTred All-Season and Continental® CrossContact LX20 tires in size 255/55R18 (109H); using the MICHELIN®Premier LTX tire in size 255/55R18 (109H) buffed to 5/32” of tread. Actual on-road results may vary.

[4] Certain conditions and limitations apply. Michelin does not cover Original Equipment tires for Mileage. See the MICHELIN® tires Owner’s Manual for complete description and details or visit michelin.ca/promise.

[5] Original Equipment tires are excluded.

[†] Excludes DOT-approved competition tires (e.g., MICHELIN® PILOT® Sport Cup and MICHELIN® PILOT® Sport Cup 2 tires). Mileage warranties vary by tire line. See your tire retailer or click here for more details on specific mileage warranties, including those for split fitments.

[6] While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.