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And we're obsessive about it.

We want to leave absolutely no margin for error. That way, we're sure you'll get exceptional quality tires. The kind that let you safely put your vehicle through its paces, and fully enjoy its great potential.

But we can only rest easy by being obsessive about every phase, every step of the way.

From microscope to motorway

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1. The nitty-gritty: raw materials.

First off, we make sure every ingredient that goes into the tire is of the best quality. If we can’t find materials that meet our high standards, we create them.

2. Building up.

We make sure the entire tire-building process proceeds according to our strict specifications. Often that means constructing our own machines to get the quality we insist upon.

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content obsessive quality visual testing

3. Testing, testing, 0.6-1.2... billion miles.

We have a lot of endurance and longevity tests. (They cover 1.1 billion miles per year). Both in the lab and on the roads, too. That means you get the exceptional performance you’ve come to expect from MICHELIN.

It all boils down to this:
We obsess over the details, so you can rest assured you're getting the best.
Giving you the confidence of better handling and, of course, more fun for your drive.

We test your tires seriously
(also to make sure they’re fun to drive)

You demand a lot from your tires. That’s why we do, too.

11,000 million

Calculations per second are generated in our testing.

1.1 billion

MICHELIN® tires complete one full circuit of the planet every 12 minutes in endurance and longevity testing 1.1 billion miles a year.


For cars alone, 75,000 driving tests are conducted every year covering 60 million miles.

-30 to +50°C

Testing takes place in temperatures ranging from -30 to +50°C and speeds up to 450 450 km/h. So you'll know your tires will be able to handle everyday conditions without even thinking about it.

Savoir-faire: the brains behind the quality

content know how
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