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Press Room

The new version of Michelin's online Winter Driving Academy provides expert advice for added peace of mind during periods of extreme cold and blizzards

Michelin can help you defy the toughest road conditions this winter

LAVAL, QC, Nov. 21, 2014/CNW Telbec/ - Whether you're headed to the ski slopes or off to visit family and friends during the Holiday Season,winter driving in Canada can be dangerous. Committed to helping drivers face winter conditions,Michelin introduces its latest version of the online Winter Driving Academy, a reference site created by Canadian experts to enable the country's drivers to arrive at their destinations safely.

With a brand new modern look, the Michelin Winter Academy offers dynamic and interactive multimedia content. Visitors will be able to hone their driving skills in difficult weather conditions while receiving tips from Carl Nadeau, professional race car driver and a master of winter driving. They'll also learn more about some of the most difficult driving manoeuvres in winter – sudden stops,braking on icy roads, obstacle avoidance, and regaining control of a vehicle while skidding on snow.

"We are very pleased to unveil the new version of Michelin's Winter Driving Academy, an entertaining and easy-to-use online platform," said Cécile D'Ittièle, Winter Category Manager of Michelin. "Safety is our guiding principle at Michelin, and the Academy helps Canadian drivers prepare for the onset of winter."

Professional driver Carl Nadeau's video clips offer simple, effective advice on how to see more clearly, even in a storm. "We all know driving on an icy or snowy road can be a source of stress. With the online Winter Driving Academy, Canadians now have access to simple tips so that they can take the wheel with confidence,regardless of what the weather has in store," added Mr. Nadeau.

The Winter Driving Academy will also appeal to fans of road trips. In fact, they may be inspired to set out on the rural road circuits designed by Michelin and see how far winter takes them! From Newfoundland to Banff and from the Laurentians to Calgary, Michelin invites you to enjoy Canada's beautiful winter landscapes.

Here are just a few of the tips offered by the online Winter Driving Academy to help you adapt to Canadian roads from coast to coast this winter:Having four winter tires improves braking distance, road adherence and performance. Winter tires are essential when the temperature falls below 7°C, even if the roads are dry. Tire pressure decreases as the temperature drops. It's important to check it at least once a month.  If the vehicle in front of you loses control, don't stare at it, brake in straight line as much as possible and then try to steer to avoid an accident. Don't look at the vehicle in trouble; look for a place to steer your own vehicle. Ensure your fuel tank is always at least half full to avoid having a frozen fuel line.

Take to the road safely this winter by visiting the Michelin's Winter Driving Academy online at: http://www.michelinwintercenter.com/.

 

Michelin® Promise Plan™

North American consumers who purchase a set of four MICHELIN® tires will automatically receive the Michelin Promise Plan™, the first offer of its kind in the tire industry. The Michelin Promise Plan offers a free 30-day satisfaction guarantee and three-year, flat-tire changing assistance. In addition, all standard Michelin passenger and light-truck tires (replacement and original equipment) are covered by a limited warranty for treadwear.

 

 

About Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers,farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,000 and operates 19 major manufacturing plants in 16 locations.

 

SOURCE Michelin Canada