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MICHELIN presents
EVERY
GESTURE
COUNTS

Experience the genuine passion that brings excellence to life. Get a close up look at some of the world’s best craftsmen, and discover the countless perfect gestures that lead to the perfect driving moment.

 

Episode 1
EMPATHY

A leather craftsman from Maison Chapal and a Michelin tire designer reveal an unexpected secret to their success: they put themselves in the shoes of those who ultimately use what they make.

Did you know?

  • Charles Lindbergh wore a Chapal A1 aviator jacket, a model composed of 10 different skins, when he made his groundbreaking flight across the Atlantic.
  • Michelin has 27 patents on the technology that produces the Premium Touch Effect on the side wall of the new Pilot® Sport 4 S tire.
Watch Episode
 

Episode 2
TECHNICITY

What do an accomplished music composer and a Michelin wire drawing operator have in common? The desire to use their technical expertise to move people.

Did you know?

  • It took more than 70 musicians and one full day to record the new version of Bullitt.
  • During the wire drawing process, a 0.5 cm thick wire is stretched so that its diameter shrinks to that of a human hair (100 micrometres).
Watch Episode

Genuine passion. Exceptional drive.

Meet Our Partners

Mercedes-AMG

AMG: Around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure.

Discover Mercedes-AMG

CHAPAL

Maison Chapal is a traditional French manufacturer specialized in luxury leather garments and accessories since 1832. The world of automobile is a constant source of inspiration for the brand’s designer.

Discover Chapal

IWC

Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been creating masterpieces of haute horlogerie that combine precision engineering with exclusive design.

Discover IWC

PREQUELL

Thomas Roussel, a.k.a. Prequell, is a Parisian music composer, arranger and orchestrator. He creates stunning soundtracks for fashion shows, movies, and advertising as well as groundbreaking personal work.

Discover Prequell

VUARNET

Inspired by French elegance and excellence in sport, Vuarnet has been making the best mineral sunglasses since 1957. Manufactured exclusively in France, each lens is discretely engraved with a “V” on a ski.

Discover Vuarnet