Episode 1 - EMPATHY
A leather craftsman from Maison Chapal and a Michelin tire designer reveal an unexpected secret to their success: they put themselves in the shoes of those who ultimately use what they make.
Episode 2 - TECHNICITY
What do an accomplished music composer and a Michelin wire drawing operator have in common? The desire to use their technical expertise to move people.
Episode 3 - RIGOUR
A certain way of working, a certain way of thinking, a commitment to leaving nothing to chance... Each gesture of this engine fitter at Mercedes-AMG and this Michelin tire inspector embody the very essence of rigour.
Episode 4 - QUALITY
How do you create products of remarkable quality? A lens production manager at Vuarnet sunglasses and a Michelin production specialist transform superior raw materials into high performance products.
Episode 5 - PRECISION
It takes exceptional precision to create perfection. The slightest error makes all the work that’s come before useless. A master watchmaker and a Michelin mould manufacturer explore the importance of precision.
AMG: Around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure.
Maison Chapal is a traditional French manufacturer specialized in luxury leather garments and accessories since 1832. The world of automobile is a constant source of inspiration for the brand’s designer.
Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been creating masterpieces of haute horlogerie that combine precision engineering with exclusive design.
Thomas Roussel, a.k.a. Prequell, is a Parisian music composer, arranger and orchestrator. He creates stunning soundtracks for fashion shows, movies, and advertising as well as groundbreaking personal work.
Inspired by French elegance and excellence in sport, Vuarnet has been making the best mineral sunglasses since 1957. Manufactured exclusively in France, each lens is discretely engraved with a “V” on a ski.